Respond

• Respond to customers experience
• Take customer’s experience into account from end-to-end
• Unleash creativity at all level
• Ensure high ROI by empirical value delivery
• Create value in time by feeding not stuffing

Cover

• Fill the gaps in all communication layers
• Decide in time
• Lead the customer´s experience vision
• Know your customer
• Collaborate as a co-working entity

Learn

• Engage innovation
• Create value through learned artefacts
• Jam and Retro-inspect  challenges
• Learn lessons as an assets for both personal and organizational development